Marketing services are a distinct form of product promotion used by many successful organizations. It relates to meeting specific consumer desires to ensure contentment. Even though no business deal can be categorized as a pure product or service, one aspect still reigns supreme. Customer satisfaction, in this case, relies on...
One of the most relevant internal influences in purchasing a family car is needs, motives, and emotions. If taking the model of Maslow’s Hierarchy of Needs, a car in modern society appeals to two aspects at once, safety needs as a reliable means of transportation in a safe manner. Furthermore,...
The individual roles within the household are information gatherer, influencer, decision-maker, purchaser, and consumer. Purchasing a family car is a major financial decision, which is likely to involve the participation of the whole family unit to an extent in the decision-making process. Information gatherers are parents or heads of the...
The first step of the consumer decision-making process is problem recognition. If there is a tension between the desired state decision and the actual state decision, then there is a problem that triggers a decision. Various non-marketing factors and needs influence this decision. For example, the mindset may be that...
As the COVID-19 restrictions ease, businesses reopen, and consumers move back to in-store shopping. For example, Statista reveals that the number of people intending to visit grocery stores and shopping malls was significantly higher in April than it was in February. There is a specific explanation of this state of...
The tri-component attitude model defines how people approach some products, phenomena, or actions. Its name suggests that the model consists of three elements, including affective, behavioral, and cognitive components. The affective element refers to what people feel about an issue. The behavioral one denotes how people respond to it, while...
It is challenging to overestimate the role of loyal customers. The Pareto Principle states that 80% of organization revenue comes from 20% of customers. Individuals tend to leave brands for many reasons, including boredom, increased prices, the emergence of new alternatives, and others. That is why it is reasonable to...
As the number of Internet users increases, social media platforms become extremely popular sources for communication and business development. In spite of the fact that Twitter is not as popular as other social media platforms, such as Instagram and Facebook, it is still widely used by numerous people across the...
In this case, it would be essential to take into consideration a path-goal theory that is based on the idea of selecting a leadership style that corresponds to the specific demands of the situation. At the same time, considering that all leadership situations are classified as high, moderate, or low...
To restore a restaurant after a coronavirus pandemic, a few sequential steps must be followed. First, it is essential to remember that the goal of business recovery is not to return the restaurant to the state it was in before the pandemic. The plan’s goal is to re-establish the very...
Innovation process management technology covers information processing methods, methods of management decision-making, and methods of generating innovative ideas. In addition, the development of a process sequence for creating a new product and the techniques for influencing consumers are also within this process. Those that have proven effective are widely used,...
The workplace environment is crucial for every employee; building the right corporate culture enhances work efficiency and strengthens team cohesion. A company’s corporate culture consists of everything from the way staff communicate and act, from the company’s values to the atmosphere in the workplace and the personal communications of employees....
Many companies, even business giants, are always focused on improving their performance. Currently, there are many different methods to make the work more efficient and effective. One of these methods, which is rapidly gaining popularity, is to increase diversity among employees. Many researchers argue that diversity in the workplace has...
The workers’ involvement, interest, and motivation are the critical factors of the company’s success and sustainability. Human resource management includes specific terms connected with the mentioned above issue. They are called employee participation and empowerment. These two concepts are closely related and are supposed to stimulate workers’ activity and motivation...
Nowadays, companies often claim that employees’ professional education is not applicable, that people lack the unique knowledge and skills necessary for a particular work. As a result, the workers’ training and development often become essential for efficient human resource management. The employees’ development, when done wisely, contributes to high working...
The success and productivity of the company are closely connected with staff efficiency. Various factors such as motivation, socialization, mental and physical health, the safety of the employees can influence the quality of the products and viability of the company in the market. That is why it is essential to...
Human resource management planning is a procedure that categorizes existing and future human resources need for an institution to attain its goals. Human resource planning is a link between the general strategic plan of an organization and the human resource personnel. Human resource planning is vital to any organization in...
Policies play a significant role in the development of a competent and functional organizational culture. In this case, the guidelines in an employee handbook stipulate the ideal approach to employees’ interaction with the clients, employer, and the attainment of business objectives. Different companies utilize different policies to regulate the welfare...
In the modern marketing environment, one of the essential tasks of any company is to separate its products from competing products in the minds of consumers. Before a company starts creating advertisements, it needs to find differences between very similar brands. The most critical element in the successful differentiation of...
There are many methods ensuring the success of leadership and management programs, three of which can be considered the most significant. The first one is stakeholder mapping, which means that the company should outline the individuals who can contribute to the development and delivery of training. Such an approach is...
A transactional leader is one who aims at guiding and motivating followers through the process of clarifying roles and the requirements of their tasks. In other words, transactional leadership is “rational, based on principles of exchange and expectation: you do this for me, and in turn, if satisfied, I will...
According to Hofstede, national culture is the combined mental programming of an explicit group of people that are distinct to a particular geographic location. Some examples of national culture include Australian, American, Sri Lankan, and Indian. Conversely, corporate culture is a set of cultural attributes explicit to a particular organization....
ERP (Enterprise Resource Planning) is used to improve the performance of an organization by reengineering the present business activities. Therefore, proper implementation of ERP is important in an organization. Like any other complex information technology, ERP systems can be deployed in different ways. For the success of an ERP system,...
The spheres of management and human resources are primarily characterized by the need for constant improvement and development, as striving for better results makes businesses remain relevant in the market. Hence, to ensure the accessibility of improvement and to boost one’s skills, researchers in the field of human resources have...
A marketing environment includes external (that cannot be controlled by a company), and internal (funds, employees, materials, markets, devices that perform work) factors. Understanding the marketing environment of a company or product aids in developing future strategies for retail. I speak about the internal marketing environment for ‘Ring Doorbell 3...
In the rapidly developing environment, companies should gain a competitive advantage through the NPD strategies since the most technologically leading organization achieves increased capacity and efficient production processes. Referring to Kazimierska and Grebosz-Krawczyk, digital tools and innovations, including “computer-aided design, engineering, and manufacturing (CAD/CAE/CAM) tools,” are implemented almost in all...
Mingle has two options for the company’s growth, which include cost and differentiation. Based on the existing company characteristics, Mingle’s products have a unique feature related to natural ingredients used in the production process. Due to the fact that current competitors in the seasoning market make their products with the...
Pessoa and Trabasso identify six types of risks associated with NPD: performance, schedule, development cost, resources/technology, market, and business risks. Performance risk rises from the design’s ability to achieve the required quality of a product, including production capacity and cost associated with the new product. Schedule risk is related to...
Product and Project Levels Mingle seasoning is focused on healthier alternatives to existing seasonings with nasty ingredients. Their main priority is to provide a high-quality product that does not contain unpleasant components but at the same time stays cool and fancy for consumers. This company’s objective leads to the production...
A fixed-price contract is such a contract in which the size of payments does not depend on the time or resources that were spent for the completion of the assigned task. Therefore, the price of the services is specified in advance. According to Polinsky, the parties that sign this type...
The supplier that the company’s administration will choose for the provision of office cleaning service is expected to perform several essential tasks. First of all, the supplier should be responsible for maintaining high hygiene standards in the office. More precisely, this includes wet cleaning of the space before the start...
Diamond Developers should utilize the current framework to ensure sustainability efficiency. It is suggested that Diamond Developers collaborate with LEED in the Middle East to tailor the LEED framework to the region’s needs. It is a well-established framework and commonly used rating scheme that can foster global and regional resilience....
A payroll processing system (PPS) is an innovative approach for working with financial operations for business management. The related programs allow the companies to calculate taxes, benefits, and other salary factors before paying their employees. Besides, a PPS can store records for further reports, adjust the data when new regulations...
Yes, I am a brand loyal consumer who prefers to buy only my preferred product. Apple Inc. is my chosen brand because it already has iPhones, iPads, Apple Watches, Macs, Apple TVs, and other accessories in Saudi Arabia. Apple Inc. is an international technology corporation based in Cupertino, California, that...
Among the crucial players with which financial managers work in the auditing department of the firm. In conjunction with controllers, the mentioned financial managers act with this auditing department in order to ensure that appropriate measures are taken so that the performance of the company could be significant. Auditors monitor...
The first action to better understand the concerns associated with using various banking services would be to define the available options that I should take into account within the scope of the issue. After I have a specified list, there will be the opportunity to conduct online research in order...
There are two main characteristics of the MFS system that can be perceived as issues or challenges. Firstly, the subjectivity that is applied widely to determine the compensation of fund managers may be unfair. The fact that a person is more or less sociable can affect their financial reward; also,...
The compensation in the MFS system is directly linked to performance as it consists of salary, bonuses, and equity, with salary being only a tiny part of the compensation. Most of the compensation comes in the form of annual bonuses that can be twenty times bigger than the salary. However,...
Having an emergency fund plan will help individuals decide on the investment type that will yield higher returns. Investing in companies that have a positive reputation and sound financial performance is also paramount to an investor. AT&T is one of the leading multinational companies in the United States, with its...
Bonds can be defined as securities that will earn a fixed income and certify the bondholder’s right to obtain their capital back within a certain period. Corporations issue bonds due to various reasons. Bonds are the safest form of investment because there is a fixed interest earned over a specific...
In the United States, there are various regulating bodies, which oversee the financial reporting of profit and non-profit organizations. If we are speaking about those companies that openly trade their stocks, the most important regulating body will be Securities and Exchange Commission or SEC. This governmental institution ensures that the...
As Uber is a multi-side platform, it aims to provide a value proposition for both the passengers and the drivers. Clients can benefit from having the possibility to have a ride with only one tap and track their driver before their arrival. Uber offers its customers easy navigation of a...
There are different types of research, and the choice of proper tools and tests can be listed among the key components of success. Taking into account that the reliability of study results strictly depends on methodological decisions, significance tests can never be selected without preliminary research. In order to choose...
Economies of scale arise when the cost per unit falls as output increases. Economies of scale refer to cost savings that a business achieves when it expands. Economies of scale can be achieved as a result of both external factors like training, improved infrastructure, and internal factors like financial outlay,...
It is hard to say whether the employer should have the right to know whether his employees take drugs or not, as it depends on the place the speaker occupies: whether he is an employee or an employer. Every person seeks privacy and wants the protection of his personal life,...
The activity-based costing (ABC) system is a bookkeeping technique that distinguishes activities and assigns specific costs. However, indirect costs cannot be assigned using the traditional costing technique. Indirect costs are classified with the ABC technique. Indirect costs, for example, administration and staff salaries, are difficult to assign under the traditional...
Utilitarian Approach Utilitarian philosophy (or utilitarianism) is an ethical framework and a school of moral philosophy that relies on the assumption that the best actions are the one that leads to maximum utility, which justifies the means applied to achieve it. Thus, according to proponents of this approach, classical morality...
Generally, rivalry in the Internet streaming media industry is relatively intense and gaining momentum because Netflix has to compete with international giants and local businesses, such as Amazon, YouTube, Hulu, and HBO. Traditional broadcasters and piracy sites also pose considerable competition for Netflix. In addition, customers are highly price-sensitive, and...
Throughout its whole activity, Uber manages to win its clients’ and drivers’ loyalty, mainly due to its excellent service and comparatively high wages. This is because the corporation developed a unique business model that significantly differs from conventional taxi services. Uber works as a private limousine service, allowing for evading...
Despite the outstanding success in all involved business areas, including online book trading, media, retailing, and IT service, Amazon has several severe flaws hampering its development. The main problems are declining cyber and consumer safety and fake reviews since Amazon continuously faces difficulties in vetting an increasing number of offerings....
According to Robbins & Judge (2010), motivation occurs when an individual interacts with the situation. Different people have a different reactions to different situations and they may be either motivated or discouraged depending on their levels of motivation. To explain motivation, different people put forward different theories. They include theories...
Groups are characterized by a common interest, social interaction, and stability. Groups socialize and make decisions using several techniques. The form of interaction can be either face to face and they use both formal and informal modes of communication. Some of the techniques that are used to make decisions in...
Debt financing is a common phenomenon for all business enterprises despite their size, location or type of business. In addition, due to the fact that debt financing is preferable to equity financing, small businesses adapt it so that they can still have full ownership of their enterprises. However, smaller businesses...
The Competency Matrix allows assessing the activities and assignments completed during the DNP course and determining which areas, for instance, skills or knowledge of the topic, should be improved. In general, the program provided an excellent opportunity for advancing personal leadership qualities and understanding the implications of science-based theories, understanding...
Nike’s main source of equity in the sportswear industry is brand recognition. People associate the company with innovation, style, athletic performance, and inspiration. Nike invites non-traditional yet famous athletes to cater to the target consumers who are bold, determinant, and creative. Thus, the enterprise manages to capitalize on such associations...
There are a number of factors that drive the decisions of Nike executives to maintain a network organizational structure. First, the company outsources its manufacturing just like any other major clothing brand in the United States. The price of investing in domestic production is the main factor that urges brands...
The understanding of organizational behavior (OB) contributes to the development of businesses and their competitiveness. OB explores the influence of people, structures, and groups on employees’ behavior within an organization. Some of the major OB concepts include diversity management, working environment creation, organizational culture development, and leadership style. These concepts...
The success of a company is determined by its ability to respond to crises, and this is demonstrated in the difference in preparation and reaction between Nokia and Ericsson after the New Mexico fire at Royal Philips electronics. The first difference between the two organizations is the caution they took...
When there is a small number of shareholders in a corporation, an organization may consider becoming an S-Corporation, although it is essential to weigh the pros and cons of the decisions. One of the main benefits of attaining the S-Corporation status is that a company can avoid double taxation occurring...
A modern hotel, whether it be a city hotel or a resort, is not only comfortable rooms and well-trained staff but also everything you need for rest and work. Depending on the specialization of the hotel, it may have a business center, SPA salon, swimming pool, and much more, not...
The company’s strengths were as follows; they structured the company into three operating segments namely home and networks mobility, enterprise mobility solutions and lastly the mobile devices. On investing in a wide number of fields on market, like accessories, access systems like the digital entertainment devices meant large sources of...
Saline opportunities are the outward chances that the Motorola Company had; for instance, the company being the leading dealer by the year 1937, Meant that there was an opportunity to expand it widely. Having expanded the company’s product line to a two-way communication device and the success of the Handie-talkie...
The system development life cycle is a traditional system development method. In the system development life cycle, an analyst follows a sequence of phases in developing and implementing an information system. People are involved in the process to ensure that various cycle phases or stages are satisfactorily handled. The system...
Working as a human service professional is often associated with encountering ethical dilemmas. Thus, it is crucial that human service professionals utilize ethical standards to guide their practice. It is especially true for advanced human service practitioners in leadership positions, as they help their followers resolve any ethical issues that...
Effective supervision is extremely important to achieve job satisfaction and the development of the staff. The primary goal of a supervisor is to balance surveillance and reflection to stimulate, empower, and motivate the employees. In my practice, I met examples of both effective and ineffective supervision. Ineffective supervision was usually...
Technology has changed different aspects of Human Resource Management (HRM) and employee training is not an exception. The concept of e-learning, which refers to the use of electronic means of training and developing employee skills, has emerged from this trend and is slowly reshaping how instructors develop, communicate and supervise...
Organizational culture affects almost all aspects of a firm’s performance. Saleem, Shenbei, and Hanif (2020) refer to the concept as a combination of unique systems, values, norms, and assumptions underpinning a firm’s social and psychological environment. Based on its influence on employee behavior, organizational culture is linked to change management...
Goodwill embodies a concept that emphasizes aspects and attributes of business enterprises that account for the market’s intangible intrinsic value. Goodwill suffices during efforts that seek to determine the value of a commercial entity, especially for purposes of sale and merger with another enterprise within the market. In most cases,...
Goodwill refers to assets that do not hold any tangible characteristics or attributes. In most cases, goodwill manifests in situations where one commercial entity institutes the total acquisition of another commercial entity. Such acquisitions are important because they seek to bolster and stabilize the intrinsic value of the enterprise. Such...
Goodwill refers to a business concept that seeks to quantify the value of a commercial entity in aspects that lack physical or tangible characteristics. Goodwill offers insight into business attributes that define and embody the essence and rationale of a commercial entity. Through the valuation of goodwill, it is possible...
In cost accounting, product costs behave in two ways. According to Crosson and Needles, the cost of a product can either increase or remain static. A variable cost, as Mowen, Hansen, and Heitger explains, is the change of cost of a service or a product and how it affects the...
Most firms use different ways to bring down the operation costs against the backdrop of the rising cost of health. The high cost of health has prompted insurers to raise policy premiums to keep up with the rising trends. However, third-party administrators who manage self-insured plans on behalf of employers...
It is highly unlikely, based on the complexity of global sourcing, that there can be in place a single response to address the food safety risks. To guard against price fluctuations traded in for inspections to ensure quality, suppliers are being engaged in maintaining quality based on the six Ts....
Supply chain management practices were not as stringent as they presently are. Public awareness has resulted in advocacy for quality through consumer advocacy groups. This was not so in the past. This implies that consumers are more aware of the need for their foods to meet certain expected qualities than...
Analyzing inputs is crucial for a business to build a strong organization and maintain a competitive advantage. Activities such as exploring the industry environment, identifying trends, threats, and opportunities, and working on competencies and recourses are necessary for success (Hitt et al., 2017). The Fortune 500 companies showcase how addressing...
With time, the trends of the world market patterns keep changing. Due to this dynamic nature of the economy, it then follows that any given company has to be flexible and similarly dynamic to ensure it copes with the same. It is also worth noting that employing the methods used...
Introduction In the contemporary business environment, there are numerous examples of leaders who tremendously influenced organizational practices. Warren Buffett’s leadership activities are well-recognized instances of appropriate theoretical and practical knowledge application that allow for establishing a productive organizational environment (Jensen et al., 2020). Of special importance is his use of...
The training event in which I participated was sales training, whereby in the training process, I learned its goal is to increase the effectiveness of your sales force by providing them with the knowledge, tools, and strategies they need to succeed. I learned that effective sales training programs assist sales...
Transactional leadership is one of the most common approaches to governance in the modern business environment. In this study, the researcher was interested in investigating the impact of organizational leadership on business activities and operations of a company. Asda was used as a case study to facilitate primary data collection....
Introduction Not all people are born leaders, yet everyone has a particular way they direct people if given such a chance. Knowing how a person performs in a leading role is critical for the success of an organization. The future of every company depends on the ability of its managers...
Introduction The market dynamics have constantly evolved and changed since the late 20th century. As a result, there has been intensified competition between the market leaders and followers in various industries. The most successful firms have invested in Research and Development (R&D) departments to design innovative models which distinguish them...
In modern times, the management of an organization is a complex and multifaceted process that obliges not a single person to work but a whole team of specialists. For the work to be successful, it is necessary that the employees are in the hands of an experienced mentor manager. These...
All organizations face both physical and logical risks in their day-to-day operations. An organization should involve its stakeholders while conducting a risk assessment process. The three major steps in a risk assessment program will be discussed in this paper. Risk Identification Risk identification should be completed in the early phases...
Introduction Companies must consider their activities impact on the environment and society at large. A corporation achieves a sustainable supply chain by continuously accounting for the negative impact associated with its activities along the supply chain. Sustainability gives organizations a chance to form new commercial relationships and strengthen core competencies...
Emirates Emirates is the United Arab Emirates’ major airline organization and one of the country’s two official airlines. The airline is located in Garhoud, Dubai, and is part of The Emirates Group, which is controlled by the Dubai administration’s Investment Organization of Dubai. Emirates Airlines is one of the most...
Logistics is a crucial element of supply chain management that involves various risks and depends on global market forces. The area of goods production and the related business activities impact the world on environmental, social, and economic levels. The involvement of many parties makes them dependable on each other, meaning...
Introduction Management and organizational behavior require data analysis, as otherwise, it would be impossible to assess the situation and identify the appropriate directions of performance. In particular, analyzing big data at each stage of hiring process as well as prior to it and following it enables human resource managers to...
Summary The supply chain department manages material supply, production operations, inventory management, and order fulfillment. Businesses with effective supply chains realize lean processes with significant ease. Such entities do not reactively handle cases of exhausted raw material or customer supply delays due to a delivery car’s breakdown. The supply chain...
The link between a firm’s human resources and its plans, priorities, and aims is known as strategic human resource management. The goal of strategic human resource management is to promote flexibility, creativity, and competitive edge, as well as to create a culture that is functional. Even though PepsiCo demonstrates adequate...
Introduction Communication skills are crucial in most aspects of human life, but they are particularly important in leadership positions. Especially nowadays, when communication channels are rapidly increasing and the demand for connection between a leader and their employees is dramatically high, effective leadership communication is a necessary precondition for business’s...
Introduction Human resource (HR) management is a pivotal element in proper organizational performance and its overall existence. HR constitutes the core of a company due to the talent, skills, knowledge, and experience contributed to the organizational performance and the work done to ensure the completion of company strategy and tasks....
Introduction Total compensation refers to a variety of monetary and non-monetary incentives that may help councils promote and enhance their reputation as a wonderful place to work. Councils already have a lot to offer, and comprehensive compensation ensures that employees fully appreciate the entirety of their job package. Starting pay,...
Introduction Having created the ultimate model of catering to consumers’ every need, Amazon has become the staple of a successful retail company. On the surface, Amazon’s triumph is easily understandable; however, delving into the specifics of Amazon’s performance will show that the company has developed a rather subtle and unique...
Introduction Transportation is determined to be the main factor of the US economic growth in the new century. The global market of cargo and transport services adheres to container transportation since it is the most profitable and reliable technology for non-transshipment cargo delivery on most types of transport like sea,...
Introduction The rise of global corporations working in several states increased the importance of human resource management in the international context. The increased number of cross-cultural relations and employees from various countries mean that CEOs faced the necessity to create an effective management model helping to integrate workers with different...
Introduction The idea of monetization is based on the repetitive utilization of the gained information about the consumers’ interests, wishes, wants, and pains. Baecker et al. (2020) refer to data monetization as “using data for quantifiable benefits”, and those benefits include both a monetary value and any other type of...
Ethics is of paramount importance in business as a constituent of the basis for decision-making. In turn, integrity, honesty, and fairness constitute the basis of business ethics due to their focus on homogenous ethical standards and the promotion of behaviors that allow for building trust in the business setting (Schroeder...
Introduction In today’s extremely competitive business climate, innovation is critical to a company’s success, particularly as customers become more demanding and smart. To thrive and stand out, entrepreneurs require a competitive advantage. Innovation may provide a competitive advantage by increasing production, development, and profit. It is not necessary for innovation...
Strategy development is the key element that defines the future of the company. Managers create strategies to outline what they want to achieve and how this can be done; however, these plans cannot be created without an outlook of the environment in which the business operates. Porter’s theory of strategy...
Introduction The first week in every class is always an exciting one because the building blocks are introduced. It provided me an opportunity to get an overview of leadership and its importance in a structured manner. I often associate the word leadership with authority and governance. I learned that it...