Innovation process management technology covers information processing methods, methods of management decision-making, and methods of generating innovative ideas. In addition, the development of a process sequence for creating a new product and the techniques for influencing consumers are also within this process. Those that have proven effective are widely used, enhancing organizations’ innovation capabilities and improving the effectiveness of innovation process management. Essential factors that most stimulate organizations to engage in innovation are a decrease in the stability of the raw material inputs or an increase in the range of products that aspire to the same marketplace. Today, with the COVID-19 pandemic gripping the world, it is not unusual for many businesses to suffer from raw material shortages. Some of these businesses are even closing down and avoiding this, innovation management technology is the first place to go. In such a situation, it can help find new solutions to the problem and prevent the enterprise from going bankrupt.
Economic cycles, shocks, and uncertainties affecting the market also encourage companies to innovate. During the current global crisis, economic problems arise, leading to an inevitable decline in demand for a company’s products if those products are not essential commodities. In this case, innovation management technology will help find new methods to attract customers and keep the company from going bankrupt. Another critical factor is technological change, which is causing changes in established product ideologies. In today’s world, where globalization drives progress, changes in product ideologies occur every day. A modern company must be able to adapt to changes and find solutions to implement them. This is very important because consumers prefer the products of companies that introduce the latest product ideologies. Entrepreneurs must track down new possibilities in the ordinary, combine in a new way what has not been combined before, and find new uses for a product that has satisfied traditional needs. The innovation management technology helps in all this, and its implementation is essential for a successful business during a crisis.
