Internet Terms Associated With Digital Marketing


This is a process of improving the visibility of a webpage or an entire website in search engines organically. For example, a travel company can use keyword optimization to market hotels in Florida. SEO helps improve website ranking in the search engine above the competitors.

Domain name

This is a name on the Internet that people use to find a website. For example, is the domain name for Google’s website. It is the business identity that customers use to find a company’s presence on the Internet.


This is a company-controlled private network consisting of information that can be accessed by customers, suppliers, vendors, and other businesses without giving the users access to the entire network of an organization. For example, a procure department can update a list of suppliers and their pricing. It facilitates collaboration and communication between clients, suppliers, and other stakeholders.

Heading tags

These are signposts that guide readers through an article. For instance, the title of a web page could be reading “10 ways to improve digital marketing.” They tell search engines about the content on a web page.

Meta tags

These are a snippet of texts that provide information about a webpage but do not appear in an article written on the HTML part of a document. Figure 1 shows an example of a meta tag that declares a character set for each page. They help improve website visibility by specifying to search engines what the web page entails.

Meta tags content type


This program visits websites and reads their page alongside other information, allowing it to create the search engine index entry list. Examples include Googlebot mobile, Bingbot, Yandex bot, and Baidu spider. Spiders also enable search engines to rank websites by identifying changes and updates on web pages.

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