The process of matching stakeholders is essential for Amazon’s strategic approach to its work. The company uses it to manage business relationships, thereby improving its performance. This critical essay aims to analyze the stakeholder mapping process in Amazon and highlight the main components of its strategic approach and power dynamics.
Initiatives that use Amazon in their work can benefit from interaction with stakeholders. For example, the company was able to understand the essence of digital evolution in time, which allowed it to become one focused on the needs of interested customers (Watanabe et al., 2021). The development of technology and the organization’s use of innovation and new platforms have enabled better interaction with employees, customers, and suppliers, which has had a positive impact on the profitability of the business. The evidence suggests that Amazon is committed to mapping stakeholders.
Amazon is active in combating climate change, promoting a closed-loop economy, and protecting the rights of employees. This reflects the company’s emphasis on corporate social responsibility (CSR), which was particularly notable during the coronavirus pandemic (Yu et al., 2022). The maintenance of these initiatives is a good sign that Amazon takes into account the interests and problems of various stakeholders and is ready to respond in a timely manner to the challenges of today.
Nevertheless, it is essential to assess the work of Amazon critically, so it is important to say that there are still concerns about maintaining the rights of employees in the company. In mapping stakeholders, a transparent approach is needed to ensure every employee has a voice during work. In addition, Amazon, as a multinational corporation, must ensure that any imbalance of power in the representation of stakeholders is addressed.
Finally, in the strategic approach to Amazon, the mapping of stakeholders is an essential component. The company actively adheres to CSR principles and considers the interests of people, but there are also current problems related to labor practices. To guarantee the long-term success and sustainability of Amazon’s development, a transparent process of comparison of stakeholders is needed, which will take place in an integrated manner, taking into account all the concerns and interests of the parties involved.
Reference List
Watanabe, C. et al. (2021) “Amazon’s initiative transforming a non-contact society – Digital disruption leads the way to stakeholder capitalization,” Technology in society, 65(101596). Web.
Yu, W., Hassan, A. and Adhikariparajuli, M. (2022) “How did Amazon achieve CSR and some sustainable development goals (SDGs)—climate change, circular economy, water resources and employee rights during COVID-19?,” Journal of risk and Financial Management, 15(8), p. 364. Web.
