Introduction
It is no secret that McDonald’s is a fast-food market leader. For example, the company has many locations worldwide and serves several million visitors daily. The company’s major success was the principles developed by the McDonald brothers, based on methods, production scheme and high-quality products, limited menu, friendly and fast service, and cleanliness standards for all restaurants. McDonald’s is a well-known multinational organization that implements its activities at the international level.
Analysis
McDonald’s is a multinational company that produces and sells goods in several countries, owns international assets, and carries out international investments. The fast-food corporation is present in the entire global market, and its business strategy is based on developing and expanding its potential outside the United States (Tien et al., 2020). Moreover, McDonald’s serves customers in more than 38 thousand locations in about 118 countries (McCain, 2022). McDonald’s can be called a multinational company, focusing on expanding the business’s international activities beyond national borders.
In addition, considering the expansion into foreign markets, McDonald’s faces an essential environmental factor, such as climatic conditions in a particular region. The company is forced to react to this factor since it threatens McDonald’s and affects the availability and stability of food supplies (Greenspan, 2022). Consequently, to cope with the effects of climate change in a country, McDonald’s, as a rule, diversify its supply chain.
In general, McDonald’s global marketing mix represents a set of tactics and procedures that meet a business’s interests in different countries’ markets. For McDonald’s, it is crucial to understand how to attract a target audience, taking into account a location, products, price, and promotion. The company strives to adapt its food, considering the culture and preferences of residents, and this marketing strategy allows the firm to remain competitive.
Conclusion
Summarizing the above, one should state that McDonald’s is a company whose activities aim to develop and expand local and foreign markets. When entering a new market, McDonald’s considers many different factors, such as, for example, climate change in certain regions. In these cases, McDonald’s solves problems with the supply of products and adapts the menu to the preferences and needs of residents of other countries.
References
Greenspan, R. (2022). McDonald’s PESTEL/PESTLE analysis & recommendations. Panmore Institute. Web.
McCain, A. (2022). 22 McDonald’s statistics [2023]: Restaurant counts, facts, and trends. Zippia. Web.
Tien, N. H., Dana, L. P., Jose, R. J. S., Van Dat, N., & Duc, P. M. (2020). Analysis of McDonalds’ entry strategy into Vietnam market. International Journal of Advanced Research and Development, 5(3), 23-29. Web.
