Relations between customers and the company play a vital role in the organization’s success. Depending on people’s satisfaction with companies’ products, they will recommend this service or give negative feedback about it. Today, many managers study the needs and requirements of buyers. Marketing strategy can not only increase the level of satisfaction but make customers loyal to the company.
This strategy is designed to interest the people in acquiring the organization’s product or using its services. The manager develops the organization’s brand and positions it for people. It is important to note that customer satisfaction with the product is affected by the company’s overall success (Hill & Alexander, 2017). If the product has disadvantages, even a proper marketing plan will not make the organization a regular client. It is important to emphasize that customer satisfaction is a complex of company success, which includes many components such as product quality, services, brand, and style. (Salman, 2017). As an example, the strategy of Apple company and its relationship with clients can be considered. Apple pays attention to the packaging design of products, items that come with it, and the architecture of their stores ordered from one of the best architects in the world, Norman Foster. These actions are aimed at the maximum satisfaction of the people. The company tries to satisfy all the customer’s perceptions, especially tactile and visual. Marketing in this process is a key tool as it examines clients’ needs and develops actions to meet them.
It is important to note that people who have long used the company’s services are valuable. According to Hill and Alexander (2017), “it is widely understood that it is far less costly to keep existing customers than it is to win new ones” (p. 9). Therefore, the organization’s marketing strategy should focus on meeting the needs of people who already use its services. If managers do not understand consumer’s needs and requirements, the company will not only not acquire new clients but will lose existing ones.
Not surprisingly, Apple’s marketing strategy to satisfy its customers achieves excellent results. People will not doubt that the product will be of high quality. Some buyers noting the company’s features are becoming loyal to it. According to Salman (2017), “loyalty is the willingness of the customer to utilize the same services provider/service company consistently, that maybe preferred among other alternatives” (p. 8). People are beginning to wonder about the organization, its history, and the biographers of its founders. They recommend the organization’s products to other people, participate in surveys or seek to cooperate with it at a professional level. Loyal customers often buy products, increasing a company’s income (Hill & Alexander, 2017). If satisfactory is the client’s impression of the product as the consumer, then loyalty is a much closer relationship with the organization whose product or service the customer acquires.
In conclusion, it might be emphasized, that the marketing strategy plays vital role in organization’s success. When a buyer is convinced of the quality of the company’s products or services, his level of trust increases. As a result, he starts to use only the products of a particular company, follows the events related to it, possibly becomes its shareholder. In comparison, client’s satisfaction occurs with the organization’s product or service. In this context, it emerges as a result of the realization of the customer that the goods or services have met his expectations.
References
Hill, N., & Alexander, J. (2017). The handbook of customer satisfaction and loyalty measurement. Routledge.
Salman, S. (2017). Effects of perceived service quality on customer loyalty and repurchase intentions. The mediating role of customer satisfaction. Anchor Academic Publishing.
