Amazon, a multinational E-commerce company, is the top online retailer, cloud computing and worldwide provider. Customer relationship management and information management have driven Amazon’s expansion. Amazon’s IT infrastructure is geared to manage millions of operations and more than half of seller inquiries and issues using Linux. The corporation faces the dangers of holding and safeguarding the credit and debit card information of thousands of clients a day (Demir, 2017). The corporation employs the customer relationship management module under enterprise resource management to maintain individual customer information and purchasing trends.
Amazon’s Information Systems in Achieving Strategic Business Objectives
Operational excellence since proficient operational systems and information systems in Amazon promote productivity, thus, enabling the company acquire profits in bigger margin. The integration of information systems and technology in production promotes and efficiency. Amazon uses special information systems that, through the effective collection, storage, and analysis of its customers’ information, helps to build strong business models. That is, even without having a physical store, Amazon attracts buyers from all over the world. Products are also sold using information systems that use certain algorithms to make personalized offers to customers.
Customer supplier intimacy mostly on the consumer side, Amazon keeps track of customer choices for buying books therefore, can suggest to its user’s titles that others have bought (Demir, 2017). Even after the arrival of Amazon in either scene, local producers have a chance to stand out by being more subjective with the B2B customers. Improved decision-making since the information system supports the decision-making process at Amazon.com by delivering the relevant information in an updated and correct form needed in an up-to-date and accurate system. Competitive advantage due to better performance and lower prices for higher-quality goods getting back to clients and suppliers in real time. Amazon leverages specialized information systems in its business processes to acquire a competitive advantage through enhanced efficiency in the collecting, storage, and analytics of its customers’ personal information Survival- Information technologies as a business necessity in Amazon (Demir, 2017). Consequently, this could change at the industry level or administrative rules requiring record-keeping.
Amazon as a Digital Firm
Amazon is a digital company, as indicated by some signs. The company is actively engaged in the introduction of new technologies that will improve the efficiency of all business processes. In addition, the company creates convenient communication systems so that customers can contact the company at anytime from anywhere in the world and ask existing questions. The technological platforms digitally enable smooth integration and information exchange within the firm and with consumers, suppliers, and business partners (Demir, 2017). That is, the technological aspects of Amazon are that they regularly improve the existing platform to communicate with customers. The management aspects of the company’s activities include the selection of competent and experienced personnel who strive for practical work and improvement of the company. Organizational factors consist in building a robust business model that allows the company to attract consumers from all over the world and successfully achieve goals.
Transaction Processing and Management Information Systems in Amazon
Amazon’s transaction processing system helps customers make purchases quickly and conveniently. On the website, one can purchase a particular product in one click, while the customer’s credit card data will be safe with the help of the encryption system. As for management information systems in Amazon, the company also uses technologies to organize large amounts of data. The company uses the latest software to create unique offers individually for each client, regardless of which platform the consumer uses. The combination of professional managers and high technologies allows the company to work efficiently, allocate resources, manage them, and help customers. The company uses the input data to achieve the desired results. Thus, to improve the indicators, the company studies such input data as the number of pages viewed about the product or stock balances. The output data shows the company’s specialists and artificial intelligence the locations of customers to output personalized suggestions for the consumer. In addition, the output data may show the existing problems of a particular person when trying to make a purchase or get information about a product.
Reference
Demir, M. (2017). Management Information System: Case Study of Amazon.com. Journal of Research in Business and Management, 4(1), 2347–3002. Web.
