Day in the Life Scenario
Clients lead an active life, so they often have to get ready for work very quickly in the morning. During the day, they often eat out, as they have a busy schedule.
Specific Objectives
Among the buyer’s specific objects, highlight a high-calorie and delicious breakfast that will set up customers for the upcoming productive working day can be highlighted.
Main Problems
The main problem of buyers is the lack of time in the morning, because of which they do not have time to cook breakfast at home.
Orientation Towards Job & Professional Career
Clients are usually purposeful people who want to succeed in their profession and get a promotion.
Relevant Obstacles
Among the obstacles for buyers may be a lack of energy caused by malnutrition, as they often do not have enough time to cook decent meals.
Burning Questions
The burning question for clients sounds like this: How to get a delicious and high-calorie breakfast that helps to activate brain activity while not wasting time on cooking?
Preferred Channels, Methods of Social Media Consumption, Content & Format
Since the clients are young people from 20 to 40 years old, they most often consume media content in the form of YouTube Shorts or Instagram posts.
Keywords & Phrases Used When Searching
When searching, buyers will use the phrases “delicious and quick breakfast” and “takeaway breakfast”.
Engagement Scenario
To attract customers, a promotion “Every 15th breakfast is free” can be offered to them. Since customers eat breakfast out often, such a loyalty system will make them regular customers.
Email Marketing Software Provider
Day in the Life Scenario
The buyer is the head of a company of any size, so they rarely have days off. Most often, from early morning to evening, the client is engaged in solving various issues of his company.
Specific Objectives
The client’s specific objectives are to delegate the maximum number of tasks to outsource in order to save money on business development.
Main Problems
The main problems of the buyer are the lack of time, the need to solve many diverse tasks related to the business, and a limited budget.
Orientation Towards Job & Professional Career
Work is the main area of activity for the buyer, to which they devote most of their time.
Relevant Obstacles
The obstacles faced by the client are related to the need to carefully plan the company’s budget and working hours (Quesenberry 25).
Burning Questions
The buyer is concerned about How to delegate some of the responsibilities without going beyond the company’s budget?
Preferred Channels, Methods of Social Media Consumption, Content & Format
Company executives often do not have enough time to scroll through social media feeds, so they can be contacted through targeted ads for business accounts on Facebook.
Keywords & Phrases Used When Searching
The buyer will search with the phrases “inexpensive email solution” or “marketing software provider at affordable prices”.
Engagement Scenario
After the client is interested in the marketing services, applying an individual approach and discussing payment and deadlines for each specific business in proportion to its scale is necessary.
Works Cited
Adams, M. (2022). Can’t sign into Gmail account: 8 ways to fix it quickly [Image]. Windows Report. Web.
Johnson, M. (2022). Easy cake mix donuts [Image]. Best Friends for Frosting. Web.
Quesenberry, Keith. Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution. Rowman & Littlefield Publishers, 2018.
