Business

Kotter’s 8-Step Change Model Discussion

Introduction Employees do not always accept change as a positive experience. However, they are essential when it really depends on implementing adaptation. Following the 8-step plan will help organizations succeed in creating transformation. The first three stages of Kotter’s 8-step model focus on establishing the suitable climate for change steps...

The Amazon Firm Entering the Foreign Market

Introduction Mission and vision statements are a common prerequisite for effective organizations to set unified goals and objectives. They provide a framework for business operations that ensures the franchise works to achieve the stipulated targets and culture. Amazon is influenced by CEO Jeff Bezos’ ideologies and beliefs that stimulate success...

Emergency and Crisis Management in Business

While many executives believe that emergency and disaster planning is only the responsibility of risk management and safety specialists, human resource management plays a critical role in disaster and emergency planning. While community leaders may be involved in coping with large-scale calamities and disasters, they will be more concerned with...

The Importance of Proper Crisis Management

Essentially, the course Crisis Management is beneficial because it discusses the relevant issues associated with disasters in the United States, both man-made and natural. When a disaster happens, the priority is to respond fast and efficiently. The complex nature of large-scale disasters necessitates governance structures that quickly integrate numerous emergency...

A Potential Crisis and Risk Assessment

This course proved to be extremely useful, as during the training the basics of early preparation for a potential crisis, identification and analysis of its possible components, and risk assessment were mastered. One of the outcomes of the training was the skill of ranking threats by their degree of priority...

The Influence of Leadership on Healthcare Quality Culture

The importance of leaders in the management of scientific and practical healthcare institutions has always and everywhere been and remains exceptionally high. However, it increases even more in the conditions of the Covid-19 period, when certainty is lost, and the system of habitual relations, management, and financing schemes is changing....

How Retailers Can Compete With Amazon

Introduction This recommends new strategies that will improve performance of Best Buy. The implementation will take place within 60 days of approval. Improved sales, reliability, profitability, productivity, and/or reduced costs will result from these actions, including venturing into the fresh grocery retail business. The Director of Sales, Director of Finance...

The Analysis of ETRO Fashion Brand

Introduction ETRO is an Italian fashion brand in the textile industry. It was established by Gimme ETRO, an Italian designer, in 1968. The brand became popular for its quality products and refined prints. In 1981, Gerolamo Etro introduced the paisley pattern, promoted in all its forms and color variations (Scarpellini,...

Risks of Oil and Gas Companies in Nigeria

Introduction The oil and gas business is considered one of the riskiest industries in Nigeria. This is due to multiple risks that are associated with the sector. For instance, the political wars and influences in the country, from both the local communities and government officials. The impact that they have...

An Internal and External Analysis: A Case Study of Canadian Pacific

Introduction The Canadian Pacific Railway was founded to connect Canada and its people from coast to coast geographically. The rapid decrease in crude oil prices was one of the primary factors Canadian Pacific pursued Norfolk, an overseas dealer, and CSX before that. Railroads rely mainly on the transportation of energy-related...

Orporate Financial Performance in the Hospitality Industry

The main condition for ensuring the competitiveness of any enterprise is the quality of its products or services. In today’s competitive struggle, only those who provide high quality at a low price will survive. The experience of advanced enterprises shows that quality can be achieved only through the joint efforts...

Elon Musk vs. Jeff Bezos Leadership Styles

It is impossible to state that a person who achieved financial heights such as Jeff Bezos or Elon Musk is not an exemplary entrepreneur. Both may cause controversies, although it is impossible to deny that Bezos and Musk are the great leaders of the twenty-first century. They present critical indicators...

Marketing Research Problem at Wal-Mart Inc. Company

Firms are affected in different ways, and it is important for the organization to understand the issue they are facing. Walmart is experiencing a decline in revenue returns, which is tied to the reduced sales of electronic products the company offers. The company’s management body has to establish the cause...

Global Purchasing Integration: Divestitures, and Investments

Introduction Formed in the 1870s, Vaillant Group, Germany-based heating and water-cooling company, has grown to be one of the leaders in the field across Europe. Valliant’s group purchasing manager Frank Söhnchen has a tough decision on the recently acquired firm, DemirDöküm. In particular, it is necessary to choose the most...

Resistance to Change in an Organization

Introduction Change is a necessary process of company operations that may come in different forms. For example, organizations can change their technology, management, workforce, labor policies, geographical location, products, services or brand among other aspects. Change allows companies to realign its goals with the dynamic external environment. As a result,...

Models for Strategic Decisions

In general, a PESTLE analysis implies the assessment of an organization’s external factors. They traditionally include political, economic, sociological, technological, legal, and environmental aspects that may contribute to an organization’s performance or cause workforce issues (PESTLE analysis, 2021; Messineo, no date). A PESTLE analysis is highly beneficial for managers responsible...

The Coca-Cola Company: Marketing Plan

Coca-Cola Company is a publicly-traded corporation founded and headquartered in America but selling its products across the globe. It was created after pharmacist John Pemberton’s invented a tonic product and sold it to Asa Griggs Candler, who founded the company in 1892 (Suay-Pérez et al., 2021). Coca-Cola Company specializes in...

Market and Competitive Analysis of Cinematography and Animation Business

Amex is one of the first technology platforms in the online education space in Nigeria. The platform targets customers between the ages of 16 to 40 years who could be in secondary schools, universities, or already in the job market. These should have access to the internet and are willing...

The Microsoft Company’s Financial Analysis

Introduction The efficiency of a company’s choice of strategies is apparent in its financial performance. Judging by a firm’s financial ratios, it is possible to identify the course set by its directors. In this case study, Microsoft’s financial analysis will be provided alongside a comparison with its direct competitor –...

Leadership and Culture in Organizations

Introduction The organizational culture determines the behavior of company employees and creates an environment that can contribute to their development and the achievement of company goals. Organizational culture is closely related to organizational leadership, as leaders are examples of adequately embodying this culture. Moreover, leaders guide people and implement a...

Corporate Social Responsibility: Annotated Bibliography

The engagement of firms with corporate social responsibility is better regulated by the free market than government involvement. Nickerson, D., Lowe, M., Pattabhiramaiah, A., & Sorescu, A. (2021). The impact of corporate social responsibility on brand sales: An accountability perspective. Journal of Marketing, 86(2), 5-28.  The current research analyzed how...

Creative Problem-Solving Applied to Hypothetical Case

In order to solve a problem, an analysis of the situation is usually needed. However, occasionally, everything can go wrong, and in these circumstances, one can employ creative problem-solving that enables a person to investigate alternative solutions. A situation that required creative problem-solving happened to the company ABC. The company...

Low Job Motivation at Home Depot

Introduction Job motivation is a crucial factor impacting an employee’s performance. It is associated with increased engagement with the tasks, willingness to learn new skills and improve professionally continuously, and creativity (Suwanti, 2019; Paais & Pattiruhu, 2020). Similarly, on a broader scale, when a company has numerous highly-motivated workers, its...

CSL Limited’s Financial Analysis and Investment

Introduction The CSL Limited (Commonwealth Serum Laboratories) Limited was formed in 1916 in Australia to service the country’s health needs. The company is a global leader in the specialty biotechnology industry. It develops innovative influenza vaccines and biotherapies that save lives and assist persons with life-threatening health circumstances. CSL is...

Discussion of Memo Effectiveness for Employees

The author’s tone can help cultivate a positive attitude among readers, and it can also help maintain internal concerns within the workforce of the firm. Therefore, it is the responsibility of everyone who takes part in producing a workplace memo to use the appropriate tone of language. The tone of...

Business Ethics of Soft Drink Production in Europe and India

Introduction The following business case considers an ethical dilemma regarding soft drink production in European countries and India. The issue arises from the governments permitting and promoting the sale of alternate drink versions based on their own laws and regulations. At the same time, the drink’s brand advocates an international...

Annotated Bibliography: Food Technology

Adedeji, O. E., Lee, H. E., Kim, Y., Kang, H. J., Kang, M. D. Kim, J. Y. … Jung, Y. H. (2022). Three-dimensional printing of wheat flour and Acheta domesticus powder blends. International Journal of Food Science & Technology. Web. The authors of the article explore one of the latest...

The Goal by Eliyahu Goldratt and Real Life

Introduction Managing production processes is a complex aspect that requires knowledge of many specific principles. These include a variety of theories and rules that reflect the true meaning of process efficiency. Moreover, the concept of efficiency differs for each process, considering its features. Inappropriate goal setting can formulate the impossibility...

Ad Hominem Fallacy at Workplace

Introduction Ad hominem is one of the major fallacies many entrepreneurs encounter in their occupation. An ad hominem error occurs when someone claims an opponent’s argument is incorrect because claims have been made against the opponent. The question about the reliability of witness testimony arises in cases where it is...

Toyota: The Company Information

Toyota is one of the World’s most extensive automobile manufacturers. Toyoda Kiichiro established it as a Toyoda Automatic Loom Works, a manufacturing company founded by his father, Toyoda Sakiichi. In 1936, the Model AA sedan car got manufactured. Additionally, Toyota launched many associated companies, including Toyota Auto Body limited and...

The Human Resource Department: Strategic Plan

Human Resource is one of the crucial elements within any organization due to the field of productivity they are responsible for. Essentially, the HR department optimizes the effective communication between the company’s short-term and long-term goals and the efficiency of labor supply (Dessler, 2016). Thus, the functions of HR are...

Resourcing and Talent Management

Introduction Human resources are among the main sources of competitive advantage for organizations. For this reason, employee turnover becomes a problem since it deprives companies of qualified employees, leads to increased costs because of the need to hire and train new workers, and results in morale damage and productivity loss...

Organizational Culture in the Workplace

One of the topics discussed in the process of studying the information of this class, which aroused the greatest interest, was organizational culture. This aspect of the company’s work has value as it directly affects its success and maintaining competitiveness in the market. The first article to be analyzed in...

Principles of Marketing: Business Plan

Which category of proposal, solicited or unsolicited, is more likely to succeed? Solicited and unsolicited proposals occur in marketing depending on a product and an approach for selling it. The first type is when a customer verbally and directly requests a specific service, and retailers build their strategies around these...

Material Flow Analysis and Its Principles

Introduction Industrial systems’ performance in cities and countries depends on the existence and quality of performed analyses. To support the development of a circular economy, a certain level of metabolism is necessary – the balance in the flow of materials produced by humans and businesses (Roos, 2014). One of the...

Information Systems Risk Management

Introduction The fundamental purpose of information security is to protect essential information, which aids in supporting an organization’s mission. Every organization is prone to risks and uncertainties, some of which adversely affect performance; therefore, in a bid to support an organization’s mission, the management of risks and uncertainties is important....

The Happy Socks Brand and Social Media

Introduction The market for the socks has continuously grown in the global market. Between 2016 to 2020, the socks demand has risen, increasing sales by 4.5 percent worldwide (Persistence Market Research, n.d.). The demand for socks is further expected to increase by 6 percent between 2021 and 2030. The socks...

Brand Acquisition in Case of Borden Foods

Executive Summary The company has chosen the ready-to-eat caramel popcorn as the best fit as it was neutral with almost both the elements of flavors. The marketing mix can be the perfect method that can help boost the sales of the newly acquired brand if implemented by Frito-Lay. The company...

Discussion: Protecting Confidentiality

Ethical Dilemma and Facts Ethics officers should protect the anonymity of whistleblowers despite implications to the firm. An ethical officer should ascertain that the information supplied by the informant is accurate and a clear violation of the company’s code of conduct (Hoekstra & Talsma, 2020). A clear understanding of the...

Baking4Better Campaign: Measuring Success

In order to assess the success of the #Baking4BetterCampaign, we will use various metrics. First, the direct measurement of the marketing campaign results can be obtained through the analytics provided by the social media platforms. In this regard, Instagram offers a feature called ‘Instagram insights,’ which shows how many accounts...

Job Interview: Discussion on Cover Letters

A cover letter may seem to be an old-fashioned way of demonstrating one’s skills and motivation to employers. However, it still remains a powerful tool for finding a decent job. Three major reasons for writing cover letters stand out the most. The first cause is that such letters showcase one’s...

Selecting a Global Company Structure: Global Business Plan Report

Strategic Planning The company’s strategic planning should focus on following the localization strategy. The service offering’s strategic goal would be to provide a wide range of high-quality, reliable IT services, assuring value creation (McGraw Hill, 2022a). The company’s target market should be medium-to-large businesses needing technological logistics and communication solutions....

Mummy and Infant Wear Company: Financial Projections

Background The aggregate population of the country has enormously grown at a pretty rapid pace as a result of the continued childbirths and women’s expectancy. With these enormous statistics, it is presumable that the demand for post- and pre-natal items, infant clothing, such infant basics as baby cribs, and maternity...

Bot Inc. Organization Structure and Culture: Issues and Improvement Strategies

Introduction Organizational success is solely dependent on both its structure and culture. The structures give the rules and policies that govern the business activities that an organization does. An organizational culture manifests from the organization’s behavior, defined by the set rules and policies. Therefore, most successful companies have an open,...

Servant Leadership Styles in Startups or Early Stage Organizations

Introduction When starting a new business or a non-profit making organization, one of the main issues that one has to take into consideration is the leadership approach that has to be embraced. According to Blanchard and Broadwell (2018), the concept of leadership has been attracting the attention of scholars for...

Alibaba Company’s Multi-Cultural Issues

Introduction Currently, most businesses are increasingly becoming globalized, unlike in the past. This diversification offers managers many opportunities, but it also has its challenges. One of these challenges is how leaders should deal with multicultural differences to keep the business profitable and competitive in different parts of the world. In...

Avoiding Safety Risks in Walmart

Walmart is collaborating with others to improve the need for ethical recruiting methods to address possible hazards to the dignity and safety of workers in their supply chain. In addition, the organization strives to promote safe working conditions and gender equality. They promote projects in essential areas and supply chains...

Aspects of Digital Marketing

The concept of marketing characterizes the set of activities aimed at promoting goods or services provided by a company through advertising, communication with the target audience and potential clients, and delivery of a firms message to them. The trend towards digitalization affected the field of marketing as well. Digital marketing...

Country Proposal for Wawa Company

Introduction The following is a proposal for the Wawa Company. This proposal aims to present a compelling case on the international market the company should enter first. Wawa is a chain company that is a convenience store with a gas station that provides goods and services. It is mostly located...

Safety During the Pandemic in Stores

It seems reasonable to state that the provided rationale is clear and consistent. The author appeals to a solid theoretical background referring to the acute issues of today. In particular, there is an expedient train of thought that links the topics of the Five Fs, the pandemic, and e-commerce (Pedersen...

How Globalization Influenced Innovation Process

Globalization can be defined as the mechanism by which companies or other organizations grow or start operating on an international scale. A firm network is a composition of trusted relationships between the partners and their firms, which promotes the sharing of knowledge and information that contributes to the expansion of...

Corporate Venturing vs. Venture Capital Differences

Corporate venturing can be defined as the practice of direct investment in external startups through corporate funds. In most cases, large corporations are interested in investing in small but creative startup companies. Corporate venturing can also be referred to as corporate venture capital. Companies like Dow, Exxon, DuPont, and GE...

Importance of Organizational Culture

Organizational culture is an essential feature of any organization that allows the creation of a unique working environment. Work culture is created with values, work ethic, and customs accepted by organizations (Champoux, 2017). Organizations achieve success not because of technical brilliance, but because they create the right culture (Morrill, 2008)....

The Future of Leadership and Management in the 21-Century Organization

In the modern world, the structure of successful companies has changed significantly. The traditional hierarchy, when one person is responsible for the result of all operations no longer works for most of the business types. This is due to the fact that the vastness of the processes of many organizations...

New Product Development and Simultaneous Engineering

New product development is a method of bringing a product or service from idea to market. The process identifies several stages, which usually involve new products, starting with the generation of ideation and concept and ending with the market launch of the product. New product development is a process that...

The Central Elements of Good Performance Management

Introduction Most modern successful companies are focused on international cooperation and partnership. The globalised world offers multiple opportunities for engaging in global discourse and generating numerous benefits. For this reason, the international business model is the most popular nowadays and employed by corporations. At the same time, it presupposes the...

Aspects of Leadership and Management

Introduction The question of whether leaders are born or made has plagued many people in leadership for decades. So far, there is no definitive answer to the question that can be successfully proven since if leaders cannot be made, the main focus should be on genetic factors (Boerma et al.,...

Managing Resistance to Organizational Change: Key Factors and Strategies

Introduction Humans are inherently programmed to seek patterns and predictability, and any unknown, no matter how expected or favorable, can cause anxiety. Unwillingness to adjust to new situations or methods of operation is referred to as resistance to change (Mishra & Isazada, 2021). Opposition to change is expected in the...

Performance Measures in Caterpillar

A look at Caterpillar’s company strategy, values, and priorities leads one to surmise their performance measures. The machinery industrialist states it focuses specifically on value creation (Caterpillar’s strategy, n.d.). Therefore, some of its performance indicators are revenue growth, earnings-per-share, and operating profit. Caterpillar identifies services and offerings as elements of...

Toyota: Sustainable Development

Introduction The creation of a world that is sustainable on all fronts—environmentally, socially, and economically—requires the implementation of sustainable development practices. It is impossible to overestimate the importance of sustainable development since it is essential to making the future a better place for future generations (Abubakar and Handayani, 2019, p....

Financial Data Analysis for Decision-Making

Introduction Financial statements are the mirror of a company’s success and performance, which also help in decision-making and predicting outcomes. Without this documentation, tracking organizational performance is impossible. No changes or innovations come without a preliminary analysis of financial resources and expenditures, which allows the accurate assessment of corporate capabilities....

The Book “Leaders Eat Last” by Simon Sinek

The book Leaders Eat Last by Simon Sinek is a powerful examination of leadership and how it impacts organizational success. According to Sinek, great leaders put their teams’ welfare first and foster a climate of trust, cooperation, and common values. He demonstrates how leaders who prioritize the needs of their...

The Flexible and Core Workforce

Flexible Workforce A flexible workforce is the staff members ready to respond to challenges and change situations during the working process. Their outstanding and varied skills and knowledge explain employees’ ability to easily and quickly switch from one operation to another (Miller, 2019). The significant advantage of the flexible workforce...

Metabical Product: Positioning and Marketing Approach

Executive Summary The case was set to occur in 2008 and entails a product called Metabical, which is an innovative drug prescribed for weight loss, and Cambridge Sciences Pharmaceuticals (CSP) anticipates it to be approved soon. The drug is programmed to be approved by the Food and Drugs Authority (FDA)...

Google: Compensation, Benefits, and Incentives

Summary Since its inception a decade ago, Google has accomplished much as a technological powerhouse. The firm evolved from a senior thesis to a major international information technology market participant. The firm has been well-recognized for its pioneering spirit since its earliest days. Google’s core offering is a search engine,...

Johnson & Johnson Company’s Ethics and Management

Introduction Johnson and Johnson (JNJ) are one of the largest healthcare firms worldwide that operate in three business segments. Segments include pharmaceutical, medical devices and diagnostics, and consumer products. Drugs for mental illness, cardiovascular diseases, family planning, allergies, pain management, and immunotherapy belongs to the pharmaceutical segment. The medical devices...

Compensation and Performance Management in the Organization

How Compensation Attracts, Motivates, and Retains a High-Quality Workforce The role of the human resource department in organizations is changing rapidly from the traditional duty of maintaining a payroll to a more strategic function to enhance organizational success. The change is motivated by the increased competition in the corporate domain,...

Ethical Decision-Making Processes

The field of ethical decision-making research is advancing, requiring more scholarly attention. A comprehensive grasp of the ethical-decision making research should be evaluated critically. Tenbrunsel and Smith-Crowe (2008) write that ethical decision-making research lacks definitions that limit the field’s understanding. Two main approaches, normative and descriptive, that debate how to...

Exploring Customer Satisfaction Across Industries

Camilleri, M. A. (2021). E-commerce websites, consumer order fulfillment, and after-sales service satisfaction: The customer is always right, even after the shopping cart check-out. Journal of Strategy and Management. Web. The article involves a study that attempts to identify the leading aspects of online service delivery in electronic commerce. According...

Management: The Contingency Approach

Introduction Problem-solving is a crucial skill that all organizational managers and leaders should exhibit. In contemporary society, institutions face problems that need more than just a creative approach and solutions. Additionally, uniting a divided organization is essential for growth and consequent profitability. Leadership actions should be consistent with internal and...

Employee Motivation’s Impact on Performance

Introduction A company’s success depends on its ability to motivate its employees. It is the degree of dedication, zeal, and vigor that employees of a company bring to their jobs every day. Without it, businesses endure decreased productivity, lower levels of output, and a higher likelihood that they will miss...

Apple Company Analysis: HR Strategy

Introduction Background and Relevance Apple Corporation, founded in 1976, engaged in the development of technology, software, as well as multimedia content. Considered to be a pioneer of implementation Headquarters are located in Cupertino. Thanks to clever marketing and technology Apple has created a reputation comparable to the cult. The company’s...

The Analytical Hierarchy Process Decision-Making Model

Introduction Decision-making is a complex process, and deciding what laptop to purchase can be even more complicated due to the multiple variables. Although many people assume that the process of selecting a laptop is straightforward, numerous factors must be considered when making this purchase. The Analytical Hierarchy Process (AHP) decision-making...

People Development and Management Strategy Report For Emirates Airlines

Emirates Airlines is ranked as the Middle East’s biggest airline, with a base at the Dubai International Airport. Emirates Airlines is placed as the fifth-largest airline corporation in terms of sales and profit. Emirates Airlines offers more than 3,600 weekly flights between 81 destinations. Currently, Emirates SkyCargo seems to be...

“Factors Affecting Intention to Adopt Cloud-Based ERP…” by Byungchan Ahn

‘Factors Affecting Intention to Adopt Cloud-Based ERP from a Comprehensive Approach’ by Byungchan Ahn and Hyunchul Ahn focuses on the cooperation of enterprises’ resource planning and the change to cloud-based systems from prior on-premise strategies. Such a modification is connected to an enhancement of sustainability throughout a business’s operation as...

Lululemon Financial Analysis: Financial Statements of the Company

This report provides an analysis of financial statements of the company. All the tables with analyses are provided in Appendix A. All the ratios mentioned in this section are smmarized in Appendix B in order of appearance in the report. Asset Management Analysis Lululemon has demonstrated an 18.1% growth in...

The Concepts of Supply and Demand Analysis for Smart TVs

Introduction Many factors affect the volume of production and sales of a particular company. Among other things, supply and demand play a significant role in a product’s success in the market. The concepts of demand and supply analysis allow manufacturers to optimize their costs and earn more profits by attracting...

Cat & Joe’s Pig Rig: Food Truck Business

Introduction With their food truck business, which they called “Cat & Joe’s Pig Rig,” the engaged pair Cat and Joe were the leading chefs. They are masters of low and slow beef and pork cookery. Their truck’s performance exceeded expectations, and the company’s clientele had expanded. To boost their regular...

Chapter 14 of Leadership by Northouse

Chapter 14 describes a practical team approach to leadership theory. Interest in the theory of team leadership is achieved by the increased importance of organizational management. The theory is a consequence of the need to study the factors that affect team performance (Northouse, 2016). The team approach to leadership brings...

The Airbnb Firm Targeting Minority Communities

Abstract The housing market is competitive because of the existence of numerous players. Airbnb accounts for 20% of the vacation rental industry market (Airbnb, 2022). The company has faced criticism in the past because of racial discrimination against minority groups. The target audience for the ad campaign is minority groups....

Critical Business Thinking at Trader Joe’s Company

Introduction Trader Joe’s is a national network of convenience stores that have achieved iconic status, won widespread acclaim, and set the standard for efficient business practices. Since its early days as a convenience store, Trader Joe’s has expanded to become a national chain. Critical business thinking is essential to organizational...

A Sales Strategy Plan in the Insurance Industry

Introduction EIRS Insurance and Risk Management Company is a full-service insurance and risk management firm that offers comprehensive insurance and risk management solutions to clients across a wide range of industries. The company’s services include insurance brokerage, risk management consulting, employee benefits, and claims management. EIRS prides itself on delivering...

General Motors (GM) Case Study

The case study focuses on the organizational culture of General Motors (GM) and its failures that eventually led to the GM ignition switch recall crisis and resulted in 13 deaths. Multiple violations of safety regulations, a lack of accountability from senior managers, and conflicting communication within the company were key...

Exploring the Differences and Uses of Managerial and Financial Accounting

Managerial accounting is a branch that provides relevant and timely information to internal decision-makers within an organization. It uses financial and non-financial data to support planning, decision-making, and control. In contrast, financial accounting provides financial information to external stakeholders, such as investors, creditors, and regulatory agencies (Gardi, Abdullah, & Al-Kake,...

Sykes Cottages Ltd.’s Human Resource Management

Introduction Hospitality is one of the most profitable businesses in England and the world at large. Organizations in the hospitality sector have many global expansion options since many tourists prefer various destinations spread across the world. Sykes Cottages Ltd. is one of the companies in England that has explored opportunities...

Impact of Organizational Culture on Ethical Behavior

Ethics refers to a guiding code of conduct that employees are expected to follow when determining how they should behave and what choices they should make. An ethical employee behaves in a way that benefits the organization and its clients, patients, and other stakeholders. In addition, an organization’s ethics should...

How Glossier Founder and CEO Is Disrupting the Beauty Industry

Weiss is the founder of a large cosmetics company, which, due to its strategy, is one of the leaders. She suggests buying new cosmetics according to the recommendations of colleagues about 60% of women (Johnson, 2019). This is dictated by the importance and necessity of the involvement of all team...

The Fitness Business Plan and Marketing Strategies

The fitness business plan aims to give a clear blueprint for the business’s success. It helps identify new opportunities by first analyzing the existing gaps in the current market model. A good fitness plan also helps in testing one’s business idea before the start of business. Creating a good plan...

The Role and Challenges of “Training Managers”

Training Managers are held accountable for one of the most essential workplace activities — learning and development. Due to the fast evolution of technology, techniques, and procedures, their function has never been more significant than it is now. It is crucial for firms to rapidly upskill or reskill people, and...

State Interventions in the Market for Entrepreneurs

The State always has an important role to play in market management. The question of the extent to which the state should interfere in the market is one of the most acute. This became especially important when production began to be carried out on a large scale, and the market...

Leadership Morality and Ethical Behavior

Discussions about ethical leadership are not new and go back to the ideas of Plato and Sophocles in the Western tradition and to the ideas of Confucius in the Eastern. Thinkers of both directions considered the ethical aspect as the key to achieving leadership effectiveness. In general, ethical leadership is...

Use of Social Media Influencers for Marketing

In the article “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement,” Wies et al. aim to assess whether the follower count, or indegree of influences, plays a critical role in choosing them for marketing campaigns by advertisers. In the present day, Instagram has already transformed into a market...

Strategic Management Analysis for Blackberry

Introduction The generic business strategy comprises Porter’s Model of marketing strategy. Blackberry has been effectively incorporating the generic business model involves the management for the effectiveness of its value chain and supply of the products. The three generic business-level strategies which have been used by Blackberry include cost leadership, differentiation,...

Apple’s Commitment to Corporate Social Responsibility

The concept of corporate social responsibility (CSR) is new and increasing quickly for an organization. According to Velte (2021), corporate social responsibility (CSR) describes how businesses incorporate environmental and social issues into their day-to-day practices and interactions with various stakeholders. Furthermore, corporate social responsibility is an independent business model that...

The Meta Company’s Future Employment Opportunities

Introduction Meta Company is one of the world’s largest technology companies. Meta offers a chance to challenge one’s ability through projects and apprenticeship programs that let you earn as you learn. It connects the world through communication and exposure to small and large enterprises. Moreover, its history is evolutionary, with...

Comprehensive Analysis of Market Strategy and Channels

Introduction The new customer segment involves geographic, demographic, behavioral, and psychographic. Geographic involves individuals that are in United States and international who reside in urban areas. Demographic involves individuals aged 25 to 45 lying within all the four-lifecycle stage. They are high earners working such as remote workers and business...

Striving for Leadership Excellence

Overview of Career Goals As a leader, it is important to show your team the value of goal setting. Employees with well-defined goals can become more efficient, productive, and motivated to exceed company expectations. To this end, a leader can set a good example by creating their own goals. Outstanding...

The Role of Ethical Issues in Marketing

The success of any company in the recent market depends on social responsibility and business ethics. A company interested in marketing ethics needs to consider ethical decisions and issues in marketing, corporate social responsibility, and legal issues that may affect purchasing behavior (Limbu & Huhmann, 2021). Social responsibility refers to...

The Amazon Firm’s Customer-Centric Innovation

Amazon is the world’s largest online retailer and a cloud service provider which was established in 1995 by Jeff Bezos (Majed et al., 2018). Customer-centricity has been stressed as one of the company’s basic pillars ever since its start. Knowing your client in a digital context is one of the...

The Amazon Firm’s Human Capital Strategies

As businesses grow, they need to keep track of their assets and keep improving them regularly. Amazon’s growth over the last few years has demanded that proper strategic management is prioritized. However, a strategic management approach is broad, with many assets for a large company such as Amazon to take...